Ponds White Beauty Advertisement

My second Proper tv commercial after I did Trivago Ad.

Ponds white beauty advertisement. Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone. As we learned during Joddi Aldens presentation on Globalization Transnationalism Citizenship and Migration whitening of advertisements is a frequent technique used to make models appear more than they actually. The object of this study is Ponds White Beauty Gita Gutawa version.

Summarily the Ponds White Beauty commercial presents a number of concerning underlying assumptions regarding social hierarchies. The commercial tells the story of an Indian woman who was happily in. What differs from these mainstream cosmetic commercials is Ponds White beauty Episode 1.

The Ponds advertisement for their White Beauty makes it clear that the lack of whiteness is a feature that needs to be corrected. To give you some background on this advertisement it begins with a beautiful Indian woman with very delicate features parting ways with a white man who has very masculine features in what appears to be an airport. This study will explore the value hidden that is displayed in the advertisement.

5 Ponds White Beauty New AD 2020 - Pakoda Girl Model Cast Real Name Also Check Glori Soap - Akshay Kumar - 1-2-3 Kare Total Clean. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features. For example the white skin toned woman is in a relationship with a famous man and is being portrayed as beautiful whereas the woman of colour did not win the man and begins using the radiant pinkish white glow cream that is being advertised to make her beautiful.

The supposition of white superiority is not a myth and the Ponds White Beauty advertisement a product sold in Indian for skin bleaching substantiates this. Many companies advertise for skin creams and products that claim to make women beautiful radiant glowing and as rejuvenated as they were at the age of 17. In Ponds White Beauty advertisement the product being sold is a skin care treatment to lighten the pigment of your skin.

This study focuses on the semiotic analysis of advertisement video. The Ponds White Beauty ad uses white privilege to oppress women of colour. The commercials use.